Read this post at MarketingInProgress.com (Brett’s new blog).
Get the full details of the Murad case study of the Google Content Network at MarketingInProgress.com, the best marketing blog for entrepreneurs.
Often the red-headed stepchild of pay-per-click advertising, AdWord placement in Google’s content network is often frowned upon and shied away from. Not so for skincare distributor Murad. This article from Internet Retailer details how Murad was able to increase sales by 15% via ads on Google’s content network.
The campaign’s success had lead Murad to restructure its approach to paid search, according to Katherine LaFranchise, senior director of online marketing for Murad. “”We used to think that content advertising was only useful for increasing search conversions, but we found you can achieve direct return on investment from content campaigns,” she says.
It’s interesting that only one site from the network is mentioned as being the prime generator of traffic.
What’s the smallest niche you can think of for your company? What website(s) do those people visit? Is there any way you can get involved?
Posted in Search Marketing
Tagged AdSense, AdWords, Google, Internet Marketing, Murad, Pay-Per-Click, PPC, Search Marketing, SEO, Skin care, Web Marketing
I just googled ‘news,’ expecting Google News to be the first link on the page. It wasn’t. CNN.com takes the cake.
What does that tell ya about Google? Mixed reaction?
I found myself shocked today as I looked on the back of a book and noticed a call to action for an AOL Keyword.
AOL Keywords used to be pretty dang important. But is it even relevant now? In a world where Google dominates and Yahoo, Ask.com, AOL and many others continue to nip at their heels, what makes your keyword so special?
Click here for an interactive version of the AOL Page View graph below at Alexa.com
I’m not dogging AOL – they pretty much invented the web culture in the very beginning, and their marketing tactics of free minutes and CDs in the mail was extremely successful. But there time has come and gone, and I really don’t see how they could ever make a significant comeback.
Do you think the same thing will ever happen to Google? Do you see a time in the next 25 years where there’s a bigger player than Google?