Category Archives: Guest Posts

First Things First – Guest Post by Bruce Clarke

 This post is provided by Bruce over at Write On!  

Brett’s post, ‘ The 2 Most Productive Things You Can Do‘ got me thinking about my own productivity and time management techniques.

Like most managers, I’ve read countless articles and books on the subject. By far the best I’ve ever read is First Things First, by Stephen R Covey, A. Roger Merrill and Rebecca R Merrill.

(You may recognise Covey as the author of the popular ‘The 7 Habits of Highly Effective People’).

Although written in 1995, most of the concepts covered are equally valid today.

The biggest learning points for me were:

  • The need to have a balanced life, with equal importance given to health & fitness, relationships, career & financial, and personal development
  • The importance of identifying high level goals for each of these areas
  • Try to plan your time and tasks on a weekly basis to ensure attention is being given to what is ‘important’ in your life, rather than what is merely ‘urgent’
  • Sometimes life gets in the way of an ideal balance – for example there may be a health crisis in your family. Or there might be a major project at work. Or you may have an important exam looming. Understandably, these circumstances may lead to a situation where the other areas of your life do not receive adequate attention. Try to get things back on an even keel as quickly as possible.
  • Sometimes you can kill two birds with one stone, by scheduling activities which achieve multiple goals – for example you may have goals to spend more time with your kids, and to improve your fitness by walking three times a week. By scheduling a family walk on the weekend you can achieve both goals at once. Similarly, you can lose weight and save money by bringing your lunch to work rather than eating junk food.
  • The big take out point – if you work hard every day to climb a ladder, and find after many years that the ladder you’ve climbed was against the wrong wall, you’ll be very disappointed. You should always make sure you are working for a goal that you really feel is important at a basic moral level.

If you’re currently working hard to climb that ladder, do yourself a favour and take the time to read this book, and contemplate whether you are in fact climbing the right ladder.

5 More Tips on Purchasing Domain Names

Today’s guest post is handled by David, also known as the Jack Bauer of Search Engine Optimization. David often freelances for Raesea Internet Marketing and has 5 more tips here on purchasing a domain name. See his original 5 here.

  1. Don’t go with the misspelled domain name.
    One strategy that people use is to go with a domain name that is misspelled like Do you really want this as your homepage? Do you want your business to be based on a word trick? Yes, it might work but the chances are slim and it might be a big waste of time.
  2. Don’t be afraid to go with a short word that doesn’t relate to your business.
    We’ve all seen examples of this and how it does work for other businesses. Think about Amazon, Google,Yahoo, etc. They are easy to remember and easy to type.
  3. Purchasing a domain name of a famous person doesn’t always payoff.
    This used to be a profitable business strategy. Using a famous persons name as a domain name and then trying to sell it to them. Lately, we have seen where celebrities are just buying something close to that instead and leaving you with nothing.
  4. Don’t use that extra word.
    Be careful about purchasing that domain name jklj; or jklj; Users typically forget to type the now or live and end up visiting a competitor’s site instead.
  5. Don’t spend hours and hours thinking about a domain name. It’s not the end all. Put some thought into it and search around but don’t think you have to pick the perfect domain name because honestly there isn’t a perfect domain name out there.

Want 5 more tips? Here they are.