Category Archives: Publicity

The 10 Most “Robust” Words in Marketing Today

Cutting Edge AdvertisingDavid Meerman Scott has identified what he calls the top 10 “Gobbledygook” phrases used in press releases today. His entire manifesto is quite entertaining and informative, but I thought the top words would be worth a mention here.

How many are using on a regular basis?

  1. “Next generation”
  2. “Flexible”
  3. “Robust”
  4. “World-class”
  5. “Scalable”
  6. “Easy to use”
  7. “Cutting edge”
  8. “Well-positioned”
  9. “Mission-critical”
  10. “Market-leading”

Honorable Mention: “groundbreaking”

I’m guilty; are you?