Category Archives: Publicity

The 10 Most “Robust” Words in Marketing Today

Cutting Edge¬†AdvertisingDavid Meerman Scott has identified what he calls the top 10 “Gobbledygook” phrases used in press releases today. His entire manifesto is quite entertaining and informative, but I thought the top words would be worth a mention here.

How many are using on a regular basis?

  1. “Next generation”
  2. “Flexible”
  3. “Robust”
  4. “World-class”
  5. “Scalable”
  6. “Easy to use”
  7. “Cutting edge”
  8. “Well-positioned”
  9. “Mission-critical”
  10. “Market-leading”

Honorable Mention: “groundbreaking”

I’m guilty; are you?