Say “sorry,” that is.
Magnosticism points out how Tweeter is handling their most recent bad news. I love it.
Sometimes saying, “sorry – we’ve screwed up” is the best marketing action you can take. Good luck to Tweeter.
Here’s another edition of ‘Weekend Reading’ with lots of great links worth at least a minute or two of your time:
- All You Can Eat Baseball? A story on Yahoo detailing how the L.A. Dodgers are doing well with a new buffet seat at ballgames. Seems like a great idea – I would be a sucker for it every time. Great example of taking something that seems to be set in stone and doing it a different way.
- Real Meaning of Genius: Tom Asacker’s got an excellent post about how genius has more to do with doing and risking and less about knowing. It’s full of excellent quotes, like Oscar Wildes’s “An idea that is not dangerous is unworthy of being called an idea at all.”
- The Differentiation Trade-Off and Marketing to Values: I’ve said it before, and here it is said even better. If you’re aiming for a target, you’ve got to pick one and neglect the rest.
- Miss USA Falls Down: OK, I’m sure you’ve seen this one by now, but just in case you haven’t . . . . Priceless. My question – how did Tony Romo become a judge?
- How to Cure Your Bad Breath in 12 Minutes: I don’t think this is an issue for me, but you can never be too sure. Something about the headline drew me in, so maybe it’ll work on you, too.
- Why Do People Refer?: With word-of-mouth being all the craze, answering this question seems to be all too important. The duct-tape marketer has a great post leading the way.