Category Archives: Loyalty Programs

Loyalty Programs Gone Bad

Jerry¬†SeinfeldI don’t know if the success of loyalty programs has actually increased in recent years or if there are just more companies that specialize in setting them up (and therefore keep telling you they’re successful). Either way, UberEye has yet another great observation that gloriously combines two great things in life: marketing and Seinfeld.

Here’s his formula: Bad customer experience + loyalty program = accelerated extinction