Stop the press: I’ve been quoted.
Here’s a pretty interesting summary of an ITSMA article from this summer where Bob Baginski explains how he deals with the fact that Everyone’s a Marketer. Glad my little rant could help frame the question.
The highlights, in Baginski’s words:
Each time I begin to market a new business or new company, the last thing I want to have happen is that my boss comes in on my first day and sets the marketing agenda.
There are four key areas of the business analysis that I would like to highlight because they are so important: 1) client issues and opportunities, 2) client anecdotes, 3) competitor innovation and 4) your company’s financials.
Steve Jobs of Apple once said this:
It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” (Business Week, May 25, 1998)
Thanks to Harris for passing this one along.
It’s true. Focus groups have their place, but they can never be considered the law. They still only represent a segment, and it’s a segment that is naturally being encouraged to be opinionated. My experience with focus groups has shown that they are best at giving you new ideas, but don’t deny your on convictions over them. Lead the way. Like Apple does.
Great quote – thanks to Sayings for passing it along. I usually don’t finish this equation:
The best way to escape your problem is to solve it.
Heard this quote today from Neil Jeffrey at the Men’s Bible Study at Prestonwood:
“If you want to take out the sheep, then take out the shepherd.”
No commentary – just like it.
Here’s a great verse from 2 Corinthians that spoke to me last night: 2 Corinthians 6:11-13.
The line that hits me the hardest is “Your lives aren’t small, but you’re living them in a small way.”
That single line has the power to fill you full of hope and make you feel like a waste of potential all at the same time.