Since starting my new job with NCH Corp. back in July, I’ve primarily had one major responsibility: The Skeeter Defeater Mosquito Defense Unit. I haven’t been able to fill any of you readers in on it until now, so I wanted to take the first opportunity I had to introduce you to the best mosquito killer on the market (yes, I’m biased).
The launch has had more obstacles than the Eliminator on American Gladiator, and there have been more lessons learned than Bill Nye the Science Guy could’ve ever conjured up. And there’s still a lot more to go. For one, I’ve never done much work with retail before, so interacting with buyers and manufacturer’s reps has been amazingly tedious and occasionally difficult. But we’re getting there.
Quickly, here are the main points about the Skeeter Defeater:
- It’s a mosquito killer, not a mosquito repellent. There’s a big difference there, as you can read here at SkeeterDefeater.com.
- It sprays automatically at dusk and dawn. The Dispenser incorporates a DUSK/DAWN sensor to actually measure the sunlight every day, spraying when mosquitoes are the most exposed – at dusk and dawn.
- It kills mosquitoes on contact using pyrethrin, a botanical insecticide.
- It covers up to 300 square feet, perfect for porches, patios, decks, etc.
- It’s portable and battery-powered. You can take it just about anywhere – can’t say that about the big systems.
Obviously, you can read all about it on the website, and contact me or leave a comment with any questions. This year will be a limited launch, with most of our focus being in Texas, learning what we can so we can really launch nationwide next year. However, you’ll find it in random hardware stores all over the country currently, and in SkyMall magazine (if you ride American, you’ll see it on the cover for another month).
While I’m definitely proud of the work that’s been done on it so far, there’s still a long way to go. If you’ve got feedback or ideas, you know I’d love to get it. Drop me a line, tell me what you like, what you hate, and what you don’t understand.