Some nice links I ran across over the weekend. In no particular order, of course:
- Will work for tattoos: The Happs has a nice set of links here, including an interesting read on tattoos and your job hunt. I wonder if it would help your chances to tattoo your potential boss’s name?
- Lost producer making a movie: My man Frank seems a bit obsessed with JJ Abrams’ upcoming movie, apparently due out in January. I’m a little behind on all the buzz, but Frank’s not. Here are all the posts he’s written on it so far.
- The most promising Presidential candidate yet: Have you heard of Ray Hopewood yet? You will. He’s got a lot of money and he’s making a beeline to the election polls, as you can see here on My 2 Cents.
- Stop counting Page Views: Nielsen is scrapping page views as a key measurement for a website’s popularity and giving more weight to time spent on a site. Thanks to both Steve and Raesea for pointing the way here. If getting people to spend more time on your website is the new goal, how will that change design? I guess the first question to ask, though, is do you care what Nielsen thinks? What is has done is miraculously made AOL a bigger website than Google, which you can see here at the Marketing Hipster.
- Homemade Light Saber: Good friend and frequent commenter John Harris has figured out how to make his own light-saber. Pretty dang impressive – and entertaining.
- Great new design blog: Here’s a great designer who has started a new blog that I think is going to be pretty cool. The lead-off post contains “Maxi Pad” in it, so you know you’ve found something fresh (pun intended).
Posted in Blogging, Cloverfield, Design, Election '08, Marketing, Movies, Politics, Presidential Race, Star Wars, Web 2.0, Web Design, Web Marketing, Web News, Weekend Reading
Today’s guest post is handled by David, also known as the Jack Bauer of Search Engine Optimization. David often freelances for Raesea Internet Marketing and has 5 more tips here on purchasing a domain name. See his original 5 here.
- Don’t go with the misspelled domain name.
One strategy that people use is to go with a domain name that is misspelled like laons.com. Do you really want this as your homepage? Do you want your business to be based on a word trick? Yes, it might work but the chances are slim and it might be a big waste of time.
- Don’t be afraid to go with a short word that doesn’t relate to your business.
We’ve all seen examples of this and how it does work for other businesses. Think about Amazon, Google,Yahoo, etc. They are easy to remember and easy to type.
- Purchasing a domain name of a famous person doesn’t always payoff.
This used to be a profitable business strategy. Using a famous persons name as a domain name and then trying to sell it to them. Lately, we have seen where celebrities are just buying something close to that instead and leaving you with nothing.
- Don’t use that extra word.
Be careful about purchasing that domain name jklj;now.com or jklj;live.com. Users typically forget to type the now or live and end up visiting a competitor’s site instead.
- Don’t spend hours and hours thinking about a domain name. It’s not the end all. Put some thought into it and search around but don’t think you have to pick the perfect domain name because honestly there isn’t a perfect domain name out there.
Want 5 more tips? Here they are.
A friend was telling me last night that he and his partner were trying to shift the focus of their company from being just a web design firm into more of an overall internet marketing firm.
Two things struck me when he said this which I’ve never really thought of before.
- “Internet Marketing” and all its variations are really bogus terms.
I’ve never heard of print marketing, or radio marketing. But since 2000, I’ve heard this term used quite extensively. In fact, I was at one point the Internet Marketing Manager at my company.Here’s why it doesn’t make sense: a marketer markets a product or service, and then we have to employ the right media to facilitate that marketing. And these days, the media must include the web and all the social media beacons that are launching as part of Web 2.0. And while some people really are marketing the Internet (and can therefore really be called “Internet Marketers”), the real successes will rest with those who market something remarkable and use the Internet to do it.
- Marketing and design are becoming harder and harder to separate.
Because the Internet is the primary medium, and because it changes quickly, and because it is relatively cheap to use, and because it is so accessible, in many cases, the design of the web tool is as central to the marketing strategy as anything else. So if marketers don’t know a thing or two about design, and if designers are clueless about marketing, you’re going to have problems. The two must be mixed to a certain degree, now more than ever.I think all marketers should become comfortable with some basic HTML, a little DreamWeaver and even some PhotoShop. I’m trying to catch up on those right now myself. In the same way, I think designers should read through or sit in some great marketing speakers, such as Sergio Zyman, Seth Godin or Mark Miller. The companies that are taking huge strides right now in the Web 2.0 world are those led by someone who is equal parts marketer and designer, and that’s going to continue for some time.
Sorry about the ominous tone in the title of this post – I could not help myself.