Category Archives: Charity

What Starbucks Should Be Doing Today

I like that Starbucks is closing its doors today for 3 hours to focus on training. Good move, and I actually like the message to consumers. However, they could have taken it one big step further. . . .

They should be encouraging their afternoon ‘regulars’ to donate that $3.25 they would normally drop on a White Mocha Latte toward a single charity of Starbucks’ choosing. They could faciliate it online, or better, just have a piggy bank of sorts outside of stores and drive-thru windows. It wouldn’t have affected their training, and it could’ve made a big, BIG difference in just a three-hour window.

I have no idea how many people normally buy a cup of joe from 5:30 – 8:30 on a Tuesday, but based on this Wiki stat of 6,783 stores in the U.S., if you assume 100 patrons per store, and $3.25 as the average purchase, that’s a quick $2.2 mil. generated. And I bet I’m underselling the 100 patrons part.

It would build awareness of Starbucks getting back to its basics, while also enhancing the community-feel of its ‘regulars,’ while also doing something good and attention-worthy.

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The Final Drew Brees Installment

OK, for those of you who don’t care about the Drew Brees Charity golf tournament, just skip this one.

But for those of you who do, I thought I’d let you in on how it all went down. To catch up, be sure to read the first and second post in this series.

jonkitna_carsonpalmer_dominicraiola_brettduncan.jpgBasically, the tournament was amazing. It started on Sunday night in San Diego with a party, and then golf on Monday and Tuesday. As you can see in the picture here, I got a chance to be the “official scorer” for NFL greats Jon Kitna, Carson Palmer and Dominic Raiola. Riding around for 18 holes alone with those guys was a true pleasure. I rode with Jon Kitna, and that guy is class act, as well as a firm believer. He mentioned how he came to know Christ, his ministry plans for after he retires and lots of other stuff. Really had a good time. Lots of people have asked me about Carson Palmer, since he’s a pretty big-name guy. He was cool. Not quite as personable as Jon, but then again I wasn’t riding with him all day, either. They’re both great golfers. I did get to witness a few clubs getting thrown around the course, which reminds me a lot of what happens when I play.

Here are some other highlights from the tournament:

  • The point of the tournament (besides raising money for charity) was to determine the best individual golfer in the NFL and the best NFL golfing team. The winner was Trent Dilfer, quarterback for the San Francisco 49ers (and, ironically, AdvoCare endorser). He shot a 72 on Tuesday on the toughest golf course I’ve ever seen in my life. The 49ers also proved to be the best team in the NFL, namely because of Trent, Alex Smith and Chris Heatherington.
  • This thing was a who’s who of NFL great – Ladanian Tomlinson, Reggie Bush, Drew Brees, Carson Palmer, Alex Smith, Junior Seau, Andre Reed, Donnie Edwards, just to name a few.
  • The AdvoCare Distributors were pretty cool during the whole tournament, and they shot some great golf. Thanks to you guys for making it really cool.
  • Drew Brees is the best. I can’t think of a better guy to be associated with. His team of helpers was great, too.

The other interesting thing was how well our branding opportunities there were (that being AdvoCare’s). We didn’t think we’d get to get our name out there too much, but our logo was everywhere, as were our people. In fact, we were giving away gym bags filled with an Under Armour shirt and AdvoCare product to all of the players (about 150 total). Derek Smith, linebacker for the 49ers, actually turned it down, claiming he had enough bags and enough shirts. Then, he asked if there was AdvoCare product in there. I said yes, of course, and that’s all he wanted. He actually asked if he could have a little more. I was amazed that he turned down about $70 worth of freebies for about $8 worth of nutritional products. It really speaks to how pro athletes value the safety and efficacy of AdvoCare products.

Update to the Drew Brees Charity Golf Tournament

Hey all – for those of you who care and have been keeping up, just know the Drew Brees Charity Golf Tournament was an amazing experience, and seemed to go close to flawlessly. Unfortunately, I can’t upload my digital pics until I get back to Dallas (I’m still in San Diego), so I’ll save most of the details for that. But for now, keep checking The Professional Open homepage – results should show soon. I’ll give you a hint – the winner was an AdvoCare endorsers (and it’s not Drew Brees).

More to come when I can get my visual aids squared away –

Drew Brees Charity Golf Tournament

I’ll try to tell you this without sounding like too much of a namedropper or starstruck. In the morning, I’m on my way to San Diego with my company, AdvoCare, as we do our duties as the title sponsor for the The Professional Open. This is a golf tournament for NFL players put on by the Brees Dream Foundation, a charitable foundation led by Drew Brees and his wife Brittany. Update: Here is a post for the results.

These videos pretty much explain the whole thing:

I’m hoping to get some pictures during the week, so keep checking. Obviously, I’m pretty pumped about it, and pumped to be a part of the company that’s supporting something like this. Don’t think I’ll actually get to play golf (they don’t seem to need a guy who, on a good day, shoots 98), but it will be fun all the same.