Drew tells us a great story of his grandma and sampling here.
Sampling of products has always been an important part of any marketing strategy, but it will become more and more important as consumers are more and more informed via all Web 2.0 has brought to the table.
So here’s the question: what are you sampling?
Some things are easy to sample – food, drinks, songs, software. Other things don’t seem as sample-friendly as others. But everything can be sampled, if you just push your thinking a little bit. But in a society where innovation and the product itself are more central to marketing than ever before, people will look for the proof in the pudding before they buy, not after they buy.
So figure it out. You have something to sample, to give away for free, to spark a conversation. Have faith in the mantra that “people buy what people try,” and do it.
Here are three main questions you can ask yourself to get the juices flowing:
- What is the primary obstacle that keep most prospects from buying my product?
- What is the best feature that keeps customers coming back to my product?
- How can I equip my customers from question #2 to talk to my prospects in question #1?
Once you figure out these answers, build a sampling or trial process around nullifying objections, amplifying satisfaction and facilitating customer evangelism.