Category Archives: Olympics

Branding, Design, Blah Blah Blah

London 2012 Olympics logoThis is what happens when well-meaning designers go bad. Real bad.

Thanks to Gary for his interesting take (which is far too forgiving), and for pointing the way to Seth’s post on it, which is a bit more on-point, I think.

This is a logo, believe it or not. Probably the worst one I’ve ever seen. And someone was paid a lot of money to come up with it.

And it’s for the 2012 Olympics.

I honestly get confused when reading through all the mushy quotes in this article about it’s release. I understand how designers can appreicate certain creative elements that the rest of us don’t completely understand. But someone has to put their foot down and scream “This is crap – do better!”

Prediction: the logo changes before 2012. It sucks too bad to ignore.