This is a logo, believe it or not. Probably the worst one I’ve ever seen. And someone was paid a lot of money to come up with it.
And it’s for the 2012 Olympics.
I honestly get confused when reading through all the mushy quotes in this article about it’s release. I understand how designers can appreicate certain creative elements that the rest of us don’t completely understand. But someone has to put their foot down and scream “This is crap – do better!”
Prediction: the logo changes before 2012. It sucks too bad to ignore.