AOL Keyword?

I found myself shocked today as I looked on the back of a book and noticed a call to action for an AOL Keyword.

AOL Keywords used to be pretty dang important. But is it even relevant now? In a world where Google dominates and Yahoo,, AOL and many others continue to nip at their heels, what makes your keyword so special?

Click here for an interactive version of the AOL Page View graph below at

AOL Web Stats

I’m not dogging AOL – they pretty much invented the web culture in the very beginning, and their marketing tactics of free minutes and CDs in the mail was extremely successful. But there time has come and gone, and I really don’t see how they could ever make a significant comeback.

Do you think the same thing will ever happen to Google? Do you see a time in the next 25 years where there’s a bigger player than Google?


4 responses to “AOL Keyword?

  1. I absolutly think that Google will be a thing of the past in years to come. That is just how our world works…

  2. The AOL keyword link system had one major problem … it only worked on AOL. We have built a keyword link system that can easily be added to ANY website. Adding keyword links to offline content have been proven to be up to 10X more effective than simple URL’s. Search engine results are becoming far too noisy. Case in point; over 59 million results for search term “Canon EOS”

  3. Do you have a spam problem on this website; I also am a blogger, and I was wondering your situation; we
    have created some nice practices and we are looking to swap techniques with other folks, why not shoot me an e-mail if interested.

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