I found myself shocked today as I looked on the back of a book and noticed a call to action for an AOL Keyword.
AOL Keywords used to be pretty dang important. But is it even relevant now? In a world where Google dominates and Yahoo, Ask.com, AOL and many others continue to nip at their heels, what makes your keyword so special?
I’m not dogging AOL – they pretty much invented the web culture in the very beginning, and their marketing tactics of free minutes and CDs in the mail was extremely successful. But there time has come and gone, and I really don’t see how they could ever make a significant comeback.
Do you think the same thing will ever happen to Google? Do you see a time in the next 25 years where there’s a bigger player than Google?