Why Businesses Have to Leverage Web 2.0

I stumbled upon this great post at Decker Marketing.

Sam moderated a Web 2.0 panel recently and was kind enough to pass along his notes. Every one of them deserves your attention, but here are the quotes that really stick out to me:

  1. 25% of Google search results is user generated content. If googling your company is one of the first steps a prospect before making a decision about you, how important is this stat?
  2. Use any negative comments to your advantage. There is an opportunity in all negative comments. When people reject the idea of a corporate blog, they usually reject it for this reason. No one wants to unveil their dirty laundry (or facilitate a medium where even the clean laundry can get dirty). But that’s really not an accurate way to think about it. The way you deal with customer issues are much bigger opportunities than getting 5-star ratings from every visitor.
  3. Have our PR firm find the A list or almost A list bloggers in our category.  Interview them for your blog.  They’ll likely reciprocate with links like “I was interviewed here”. This makes excellent sense. It leverages celebrity endorsement opportunities, it introduces you to the big dogs in your market, and it usually leads to them scratching your back in return. All you have to do is ask.

I’ve said it before, as have many others: Web 2.0 is opening up the entire business world to small business. However big you want your small business to be, you now have almost all the tools and almost all the opportunities that the big companies do. How are you using them? What if you just incorporated one “act of social media” – how would that affect your business?

2 responses to “Why Businesses Have to Leverage Web 2.0

  1. Brett:

    Agree completely. My favorite cartoon is the one of the dog in front of the computer with the caption: On the Internet No One knows you’re a dog.

    Small businesses can appear as big as they want to be with smart marketing.

  2. Douglas – great analogy. I’m finding the quickness and agility of small business, especially when paired with today’s technologies, make all the difference in the world.

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