Tag Archives: Web Marketing

27 Things Companies Should NOT do with Social Media

Brett’s Blog is now at MarketingInProgress.com. Read this list of social media tips at the new site now.

I’ve just stumbled upon EverythingCU.com, and have come across this excellent list of 27 Credit Union Social Media Don’ts. Don’t worry – every point can be applied beyond Credit Unions. Read it, apply it, and critique yourself. Whatever your first two reactions are after reading it, promise you’ll do something about it. Otherwise, it’s just another fancy list.

My favorites –

Don’t think that social media is just another marketing channel to starting shouting on.

Don’t blog just because everyone else is doing it. And if you do, don’t let it languish for long periods of time.

Don’t think that social media and traditional marketing are an either/or situation. The best campaigns utilize both types where appropriate.

Google Content Network Ads Pay Off for Murad (Case Study)

Read this post at MarketingInProgress.com (Brett’s new blog).

Get the full details of the Murad case study of the Google Content Network at MarketingInProgress.com, the best marketing blog for entrepreneurs.

Often the red-headed stepchild of pay-per-click advertising, AdWord placement in Google’s content network is often frowned upon and shied away from. Not so for skincare distributor Murad. This article from Internet Retailer details how Murad was able to increase sales by 15% via ads on Google’s content network.

The campaign’s success had lead Murad to restructure its approach to paid search, according to Katherine LaFranchise, senior director of online marketing for Murad. “”We used to think that content advertising was only useful for increasing search conversions, but we found you can achieve direct return on investment from content campaigns,” she says.

It’s interesting that only one site from the network is mentioned as being the prime generator of traffic.

What’s the smallest niche you can think of for your company? What website(s) do those people visit? Is there any way you can get involved?

A New Website is No Field of Dreams

Shoeless Shoe Jackson - “If You Build It, He Will Come.”Shoeless Joe Jackson and Terrance Mann might’ve known a thing or two about getting people to a new ballpark in the middle of an Iowa cornfield. But they don’t know jack about driving traffic to a new or redesigned website. If you build it, they still probably won’t come. So what do you do?

Here are some great resources from around the web on how to get your new site off the ground fast.

  1. Promoting Your New (or Redesigned) Website: These are some pretty good grassroots ideas on getting the word out. Most of these are something anyone can do in a relatively short amount of time.
  2. Promoting Your Website (Headscape): I found this interesting just in the fact that the writer suggests using some more traditional ways of communicating to get the word out.
  3. How to Launch Your Website to Internet Stardom: Just some quick ideas on link building and link exchange. Nothing new, but definitely worth a reminder.
  4. Don’t Launch That New Website Yet: If you’re launching a new design on the same domain, be sure you read through this article first. There’s a lot you’ve invested in that old design that can help you get a leg up with the new design, so leverage it.
  5. How to Launch a New Website and Quickly Attract Traffic: Here’s a simple list of tactics to get traffic flowing quick: press releases, blogs, articles, directories and pay-per-click.
  6. Free SEO Tools: Here’s a link to some useful Search Engine Optimization Tools.

Got any other ideas on launching a site?

Lazy Email Marketing

This isn’t a case of bad customer service, but rather, just lazy marketing.

About 3 weeks ago, I purchased this Thomas Kinkade “Glory to the Newborn King” tabletop item for my wife via Collectibles Today. We received it last Friday, December 14, and everything’s great. She loves it, I’m a good husband, and we have a cool Christmas decoration.

Like most e-tailers, Collectibles Today started sending me emails after my order (which I gave them permission to do). No problems with that, until I received their promo email on Saturday, December 15. The call to action?

This Christmas, wouldn’t it be special for you and your family to experience the miracle of the Nativity in a whole new way? Now you can, with the FIRST-EVER Thomas Kinkade “Glory To The Newborn King” Nativity Tabletop Christmas Tree!

They’re asking me to purchase something that I’ve already purchased and just received from them the day before. I’m already “experiencing the miracle of the Nativity in a whole new way.”

The good thing is that Collectibles Today is staying in touch with me. The bad thing is I’m obviously just one of many emails they have, and they’re going to sell me what they want to sell me, not what I want to buy. This was the item of the day. It’s clear they haven’t paid attention to my order history, or at the very least, there’s a disconnect between marketing and order placement.

Here’s the point: take a few simple measures to be just a little bit more specific with your customer communication. Especially when it comes to email marketing. Clean up your database, focus your message and don’t give your customers a reason to think you’re being lazy.

And by all means, don’t waste your time convincing them to buy something they’ve already bought.

What’sInAName.com?

Thanks to Seth for the reference to this post by Aaron. He’s got some great tips on the do’s and don’ts of choosing a URL.

Here are my pet peeves to URL naming (most of which Aaron covers on his blog):

  1. No dashes, underscores, hyphens, or anything else that has to be explained. There’s nothing worse than someone telling you to enter a symbol into the URL. It’s often too confusing, definitely too hard to remember when you’re just hearing it, and it’s aesthetically short of optimal.
  2. Don’t make it hard to spell. You might have a really cool domain name, but if I have to ask you how to spell it, you might want to think twice. No offense, Seth, but I have this problem with Squidoo.com. Every time I suggest it to someone, they always ask me to spell it. However, you’ve obviously overcome that (it’s a great site).
  3. Use capital letters at the beginning of each new word. Thisistoohardtoread.com. ThisIsALittleEasier.com.
  4. Keep it simple. Yes, most of your traffic will come via links, so some of this doesn’t even matter. But, if you want people to talk about it, write about it, etc., keep the name simple. For example, I’m dying to get my hands on Brett.net. Unfortunately, someone’s already got it (although they’re not using it), and I’m not yet willing to pony up for it. But it’s simple, it’s easy to remember, it’s specific to me  – what more can you want?

2 Ways to React to Something New

The SmoothSpan Blog has a pretty interesting post here that seems to capture the two typical reactions to the web and all that entails in today’s business:

Reaction #1 = Scrutinize and critique according to your way of doing business.

Reaction #2 = Analyze it and explore it and wonder how it will affect the way we all do business.

I think the days of execs not accepting the web are far behind us, but as this post explains, they rarely understand what it is they’re accepting when they do. Yes, it’s very important to hold to your core principles and areas of expertise in the midst of change and growth, but it’s also important to make sure that the customers you’re looking for can easily look for you.

Weekend Reading, Nov. 9-11

  1. The Internal Blog: I’ve thought about doing this a few times. Not for anyone else to see, so much, but for my own sake. How many ideas do you have that get lost, either from your memory or in the midst of having to do everything else?
  2. FreeRice.com: Improve your vocabulary, and feed the hungry at the same time. I scored a vocab score of 30 in about 5 minutes, and generated about 240 grains of rice. Thanks, again, to Seth.
  3. Pay-Per-Click Basics: Here’s a quick and informative read on using optimizing your PPC campaigns. It’s a series of 3 posts, so start with this link and then continue on.
  4. The 7 Bad Email Habits that Make People Want to Kill You: Hands down the best advice I’ve ever read on avoiding the pitfalls of email communication.
  5. NBC Gets Green: Here’s someone who expressed what the rest of us were thinking.
  6. Tom Brokaw and the Generations: Nice commentary by Ron on Tom Brokaw’s comparison of ’68 to today’s generation. My comments are on the post.
  7. PR is useless: Good post, even though I’m in the middle of finding someone to help me with PR at work.
  8. Steven Colbert Video: A good bit of humor from South Carolina’s, and maybe the country’s, new favorite son.