Tag Archives: Writing

Does Your Blog Suck?

Here’s an educational rant at Search Engine Land that provides a little food for thought. Are you guilty?

To me, this line sums up the real point: “The problem with this, of course, is that any time you do anything just for SEO purposes, you’ll almost always do it wrong.”

SEO is powerful, but providing valuable content and resources is much more powerful. Don’t let the allure of SEO suck you in to the point you suck.

Albums, Take 2

This site has moved. Go to MarketingInProgress.com to read Albums, Take 2.

After reading back through this post, I see just how horribly I communicated my point. Here’s another shot at it:

When it comes to communication, marketers often default to clear, concise and compelling statements. But maybe we need to give “cool” a more influential role.

Words, Links, Innovations and Giant Leaps in Wine Labeling

A few noteworthy posts I’ve stumbled on over the past few weeks . . . .

  1. Yes, Words Matter: So when do you use “more than” instead of “over?” Better yet, when does it matter? CommonSense PR has a take on it.
  2. Link/Comment Baiting: Ed’s listed his favorite marketing-ish blogs. I’ve hit a few links, but plan on digging in over the next couple weeks.
  3. 5 Steps to Becoming a Buff: You just can’t go wrong with the ‘Seinfeld on Marketing’ series, but this is one of my favorites. I wanna be a buff!
  4. What Corporations Need from PR in a Web 2.0 world: Lee summarizes a keynote by Mike Moran that makes me feel better about not knowing everything that’s going on in the Web 2.0 world. My favorite Moran quote: “You have permission to sip from the new web 2.0 world, rather than drink from it like a fire hose.
  5. 10 Signs You Should Be Charging More as a Freelancer: A lighthearted but practical guide into making more out of making it on your own.
  6. 7 Things Innovators Do That You Don’t: My favorite one is that innovators aren’t afraid to communicate their crazy ideas.
  7. Peel-off Wine Label: Now this is too simple to be as smart as it is. Why hasn’t this been thought of before?
  8. Why Does Big Mean Bad?: Paul Williams details the process of moving from small to big, and that parts that may be inevitable. Why are people shifting away from Whole Foods now?

Recession Marketing, Super Bowl Ads and Lesssons in Forgiveness

Excellent weekend of reading – enjoy

  1. Healing and Mercy: This is an excellently written story of a high school girl who was raped in 1989 and how she’s coped with it since and managed to find forgiveness and mercy. This happened in my home town when I was in middle school, so it definitely h it home to me. It’s a four part series – here’s a link to all the stories.
  2. Help! My Company is Replacing Me with a Doorstop: Too many executives see their jobs as to simply “keep the doors open.” Which is the very reason the doors are continually closing. Ubereye points out the importance of passion and vision from a business’s leaders.
  3. Pharmer’s Market: I’ve just discovered Tom Fishburne and his excellent cartoons. This one hits home to me, as I’ve often got hot opinions on the pharmaceutical industry, especially advertising something that requires a prescription. Don’t get me started . . . . .
  4. How to Correct an Evangelist: Most of us are dying for people to speak favorably about our product. But what happens when what they say isn’t exactly right? Jackie’s got an excellent model to follow on this post.
  5. 5 Tips for a Successful Freelance Writing Career: I’ve been browsing lots of posts lately on freelance writing – it’s just something that’s always interested me. These tips from Anna make sense.
  6. The Super Bowl in Review: Paul posts his takes on this year’s Super Bowl ads. I’ve got more coming on this topic myself, but this post is an excellent summary and commentary.
  7. Should You Lower Prices During a Recession: This is another one I’ll be writing on more in the future. So, we’re in a recession. What’s that mean for marketing? Most will make a mad dash to the being the cheap choice, but Drew cautions us in this post. As did Mark in advising that, during a recession, we “don’t drink piss.”
  8. Marketing Lessons from School Lunch: It’s important to realize that you’re marketing to a lot more people than your target audience, and they all have some form of influence over the other members of the group. This post explains this principle in an easy-to-digest way that might even be pegboard worthy.

7 Sins, a Lack of Logic and Wikipedia-Haters

Here are a few great links my mouse happened to find this past week:

  1. How to Make a Living Writing: This is an excellent series on writing with some practical tips from a successful but obviously approachable writer.
  2. They’ve Ruined Wednesdays: Jim makes a great point on when the best day to send emails is. You gotta zig when they zag!
  3. The 7 Deadly Sins of Management: There’s a lot of power in reading through this short little list. All of us will read it and think it’s obvious that you should do this. But would your direct reports agree that manage that way?
  4. Human Talk: Values: The Marketing Fresh Peel comments on when corporate gets conversational, and just how refreshing it is. Here, it uses Whole Foods as his example.
  5. Why Logic Doesn’t Always Work in Marketing: What’s it mean when a cosmetic product that doesn’t work actually does better than one that does? And for that very reason? Read the post.
  6. Encyclopedia Salesmen Hate Wikipedia: Seth Godin strikes again with another poigent commentary on the mix of business and technology, and which one wins when push comes to shove.
  7. Best Business Advice (short and sweet): Entertaining and helpful collection of one-liners of wisdom. I added my two cents to the original post, but I love the advice on this link to “not be intimidated. You’re smarter than most people, you just don’t know it yet.”
  8. Off-Target Blogging: Did Target really say they don’t consider bloggers part of their core guests? Should I be offended, or just disappointed in the stupidity to even publish something like that?

Weekend Reading, Dec. 7 – 9

Good reading from a good weekend:

  1. Take Home Bag vs. Fake Home Bag: Ed puts things in perspective a bit about taking work home. Why are you doing it? How often do you really do it? Do you really have to do it?
  2. SES Session: Landing Page Optimization: Search Engine Marketing is fascinating to me. Part of it has to do with how constructing a strong landing page dedicated to a key benefit of your product and/or a key search term provides a microcosm of how all marketing should be. This post explains it better than I can – just apply it to all your tactics.
  3. Taking the Shine Off Viral: Raw Stylus comments on a recent post by TechCrunch on the “dirty” work behind a successful viral marketing campaign. I’m torn between the two stances. On the one hand, something does feel a little bit shady about the way the writer describes the steps in making a video take off. On the other hand, it seems like just a little push to get the ball rolling.
  4. All the Things, Part 5: I stumbled upon this new blog that I think I’ll check out for just a while. I like this only because I had a similar revelation about the 4 things that seem to be present to some extent when life is happy. That’s what Matthew has done here. Ironically, my four areas were writing, teaching, music and leadership.
  5. Monday NFL Thoughts: a nice collection of opinions from a fairly interesting weekend in the NFL.

Weekend Reading, Nov. 9-11

  1. The Internal Blog: I’ve thought about doing this a few times. Not for anyone else to see, so much, but for my own sake. How many ideas do you have that get lost, either from your memory or in the midst of having to do everything else?
  2. FreeRice.com: Improve your vocabulary, and feed the hungry at the same time. I scored a vocab score of 30 in about 5 minutes, and generated about 240 grains of rice. Thanks, again, to Seth.
  3. Pay-Per-Click Basics: Here’s a quick and informative read on using optimizing your PPC campaigns. It’s a series of 3 posts, so start with this link and then continue on.
  4. The 7 Bad Email Habits that Make People Want to Kill You: Hands down the best advice I’ve ever read on avoiding the pitfalls of email communication.
  5. NBC Gets Green: Here’s someone who expressed what the rest of us were thinking.
  6. Tom Brokaw and the Generations: Nice commentary by Ron on Tom Brokaw’s comparison of ’68 to today’s generation. My comments are on the post.
  7. PR is useless: Good post, even though I’m in the middle of finding someone to help me with PR at work.
  8. Steven Colbert Video: A good bit of humor from South Carolina’s, and maybe the country’s, new favorite son.