Tag Archives: Web 2.0

27 Things Companies Should NOT do with Social Media

Brett’s Blog is now at MarketingInProgress.com. Read this list of social media tips at the new site now.

I’ve just stumbled upon EverythingCU.com, and have come across this excellent list of 27 Credit Union Social Media Don’ts. Don’t worry – every point can be applied beyond Credit Unions. Read it, apply it, and critique yourself. Whatever your first two reactions are after reading it, promise you’ll do something about it. Otherwise, it’s just another fancy list.

My favorites –

Don’t think that social media is just another marketing channel to starting shouting on.

Don’t blog just because everyone else is doing it. And if you do, don’t let it languish for long periods of time.

Don’t think that social media and traditional marketing are an either/or situation. The best campaigns utilize both types where appropriate.

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A New Website is No Field of Dreams

Shoeless Shoe Jackson - “If You Build It, He Will Come.”Shoeless Joe Jackson and Terrance Mann might’ve known a thing or two about getting people to a new ballpark in the middle of an Iowa cornfield. But they don’t know jack about driving traffic to a new or redesigned website. If you build it, they still probably won’t come. So what do you do?

Here are some great resources from around the web on how to get your new site off the ground fast.

  1. Promoting Your New (or Redesigned) Website: These are some pretty good grassroots ideas on getting the word out. Most of these are something anyone can do in a relatively short amount of time.
  2. Promoting Your Website (Headscape): I found this interesting just in the fact that the writer suggests using some more traditional ways of communicating to get the word out.
  3. How to Launch Your Website to Internet Stardom: Just some quick ideas on link building and link exchange. Nothing new, but definitely worth a reminder.
  4. Don’t Launch That New Website Yet: If you’re launching a new design on the same domain, be sure you read through this article first. There’s a lot you’ve invested in that old design that can help you get a leg up with the new design, so leverage it.
  5. How to Launch a New Website and Quickly Attract Traffic: Here’s a simple list of tactics to get traffic flowing quick: press releases, blogs, articles, directories and pay-per-click.
  6. Free SEO Tools: Here’s a link to some useful Search Engine Optimization Tools.

Got any other ideas on launching a site?

2 Ways to React to Something New

The SmoothSpan Blog has a pretty interesting post here that seems to capture the two typical reactions to the web and all that entails in today’s business:

Reaction #1 = Scrutinize and critique according to your way of doing business.

Reaction #2 = Analyze it and explore it and wonder how it will affect the way we all do business.

I think the days of execs not accepting the web are far behind us, but as this post explains, they rarely understand what it is they’re accepting when they do. Yes, it’s very important to hold to your core principles and areas of expertise in the midst of change and growth, but it’s also important to make sure that the customers you’re looking for can easily look for you.