Tag Archives: viral marketing

Pen Marketing Can Be Fun

This blog has moved.

Read about the Tul Pen Marketing Campaign at MarketingInProgress.com, the best marketing blog for entrepreneurs.

Tul has launched a graphological analysis feature on their website, TUL.com. It’s worth your five minutes, I promise.

I can’t think that pens are at the top of the “most fun products to market” category, but that didn’t stop TUL from having fun anyway. And it works, at least in generating a little exposure. According to Compete.com, the site is getting 7k+ visitors a month, which ain’t too shabby for a pen.

What’s something fun-loving, even goofy, you can do with your company?

Thanks to Ron at the BusyNoggin.com for passing along the link.


Faceless People Are Causing a Stir

This site has moved. Go to MarketingInProgress.com and read about the Faceless People campaign.

It appears as though there are faceless people making appearances in England these days (be sure to read this post and see the pictures). The latest spotting has been at Wimbledon, with some Blair-Witch-esque camera work adding an especially spooky element (see below).

Ends up it’s a viral marketing campaigned managed by Lotus, the automobile manufacturer. There’s lots of talk regarding these creepy creatures, but the one I’d like to address comes from Samuel, who is skeptical that this type of marketing works, claiming it’s doubtful that he’ll be purchasing one of these automobiles.

It’s dangerous and inaccurate to measure success of a viral campaign in terms of sales. Granted, all marketing must ultimately lead to sales, but not all marketing tactics have to lead to sales directly. Viral marketing must be measured in publicity, buzz and exposure. This exposure, in turn, should then lead to interest, which should then funnel down into sales. It’s not an all or nothing proposition; it’s a step-by-step process in which viral marketing is simply a piece of the puzzle.

Based on publicity, I’d have to say the faceless people campaign is working brilliantly. Just take a look at some of the talk that’s going around, that a simple newspaper ad or TV commercial could have never generated. In the past week, there have been more than 1,600 blog posts on the topic alone. Plus, I have to think this has been a much more economical tactic. It’s genius in how it presents something it knows will be talked about, blogged about, YouTubed and Googled about, leading to this ominous website, awaiting whatever it is they are about to launch.

Will it lead to sales? I can’t say. My main concern is with gaining mass appeal for something with such a high price tag could be a bit wasteful. But it is a successful viral marketing campaign, simply because it got us, the consumer, to talk about them, the advertiser. And today, we are as equipped, or more equipped, to spread the word than the media.

“That’s a Hoot!”

HootThis is a phrase I heard from Tracie McFadden Burns of Levenson Brinker PR that completely and effectively simplified the goal of viral marketing.

Get people to say and think, “this is a hoot!”

People talk about hoots. They laugh about them. More importantly, they like showing hoots to other people. And that’s the whole point of being viral, right?

What can you do to add some hoot to your product or service?

Related Posts:

Weekend Reading, Dec. 14-16

Here are some great posts I found over the weekend:

  1. Top 15 logos of All-Time: StartUp Blog offers these time-tested logos. I find it interesting that the cross tops the list, but it makes sense. However, there are a few on there that I definite question, like Swatch, Quicksilver and Woolmark.
  2. Parcells’ Impact on the Cowboys: With all the jawing between Keyshawn and T.O. this past week, it makes sense to stop and give credit where it’s due. To me, it’s simple: Parcells was great for player development for the Boys, and not a good fit as a coach.
  3. Could It Spread?: Here’s #2 from Start-Up Blog, a nifty idea on spreading the word about a new site. I love watching the guy breakdance – it makes me start looking for my parachute pants. I give the tactic 2 thumbs up.
  4. The Short Life of the Chief Marketing Officer: Read this in the BusinessWeek from November 29. The main point: CMOs avg. 26 months at a job, the shortest of any executive. I’ll have more on this in a separate post, but for now, give it a read – it’s good.
  5. NY Times Readership Jumps 64%: Amazing what happens when you don’t charge people to read your website! And just think of all the ad revenue that will no doubt eclipse any revenue they got while charging readers.

Related Posts: Weekend Reading Tag on WordPress.

Weekend Reading, Dec. 7 – 9

Good reading from a good weekend:

  1. Take Home Bag vs. Fake Home Bag: Ed puts things in perspective a bit about taking work home. Why are you doing it? How often do you really do it? Do you really have to do it?
  2. SES Session: Landing Page Optimization: Search Engine Marketing is fascinating to me. Part of it has to do with how constructing a strong landing page dedicated to a key benefit of your product and/or a key search term provides a microcosm of how all marketing should be. This post explains it better than I can – just apply it to all your tactics.
  3. Taking the Shine Off Viral: Raw Stylus comments on a recent post by TechCrunch on the “dirty” work behind a successful viral marketing campaign. I’m torn between the two stances. On the one hand, something does feel a little bit shady about the way the writer describes the steps in making a video take off. On the other hand, it seems like just a little push to get the ball rolling.
  4. All the Things, Part 5: I stumbled upon this new blog that I think I’ll check out for just a while. I like this only because I had a similar revelation about the 4 things that seem to be present to some extent when life is happy. That’s what Matthew has done here. Ironically, my four areas were writing, teaching, music and leadership.
  5. Monday NFL Thoughts: a nice collection of opinions from a fairly interesting weekend in the NFL.

Did Simpsonize Me Work?

This is not a rhetorical question; I really want to know.

I’d like to post something on the whole tactic of SimpsonizeMe.com that launched in July, but I’m having trouble finding news on its success.

If you know of anything, please let us hear it in the comments here, and I might work it into my post, as well. Was it a business success for Burger King? For the movie?

To start, I’d like to ask these folks if they know of anything? If you stumble upon this site and either know some feedback or have an opinion about the whole campaign, let me know.

  1. This and Mine
  2. Raves, Rants and a bit of Gyan
  3. Web Marketing News
  4. GHacks
  5. On the Verge
  6. Tom’s MAD Blog
  7. Threeminds on Digital Marketing
  8. Wired Blog Network
  9. BannerBlog
  10. GuerrillaComm
  11. Tandem Interactive
  12. Kolbrener
  13. CPB Group