Tag Archives: Social Media

27 Things Companies Should NOT do with Social Media

Brett’s Blog is now at MarketingInProgress.com. Read this list of social media tips at the new site now.

I’ve just stumbled upon EverythingCU.com, and have come across this excellent list of 27 Credit Union Social Media Don’ts. Don’t worry – every point can be applied beyond Credit Unions. Read it, apply it, and critique yourself. Whatever your first two reactions are after reading it, promise you’ll do something about it. Otherwise, it’s just another fancy list.

My favorites –

Don’t think that social media is just another marketing channel to starting shouting on.

Don’t blog just because everyone else is doing it. And if you do, don’t let it languish for long periods of time.

Don’t think that social media and traditional marketing are an either/or situation. The best campaigns utilize both types where appropriate.

Does Your Blog Suck?

Here’s an educational rant at Search Engine Land that provides a little food for thought. Are you guilty?

To me, this line sums up the real point: “The problem with this, of course, is that any time you do anything just for SEO purposes, you’ll almost always do it wrong.”

SEO is powerful, but providing valuable content and resources is much more powerful. Don’t let the allure of SEO suck you in to the point you suck.

LinkedIn vs. Facebook: Apples and Oranges?

Apples vs. Oranges“I do. You can see me riding on my tractor.”

That’s the answer LinkedIn CEO Dan Nye gives when asked in this interview if he has a Facebook account. He continues, “I think that’s an example of the difference . . . . ” Thanks again to Chris for pointing the way.

The article at WebWatch is a good read, and, from my point of view, everything Nye says that’s different about LinkedIn and Facebook is true and evident. I’m 31, and I’ve definitely enjoyed my limited LinkedIn experiences much more than on Facebook. I see the purposes for both, but as an adult professional, I’m not as interested in who’s hooking up with who as I am in knowing where my friends and colleagues are now working and how I can improve my professional networking.

The comparison between the two is a little unfair: one is for professional networking, another is for social networking. Yet, they are extremely similar, they just target very different audiences and serve very different purposes.

If you don’t have a LinkedIn account, do it now, check it out and see what you think.

Weekend Reading, Dec. 7 – 9

Good reading from a good weekend:

  1. Take Home Bag vs. Fake Home Bag: Ed puts things in perspective a bit about taking work home. Why are you doing it? How often do you really do it? Do you really have to do it?
  2. SES Session: Landing Page Optimization: Search Engine Marketing is fascinating to me. Part of it has to do with how constructing a strong landing page dedicated to a key benefit of your product and/or a key search term provides a microcosm of how all marketing should be. This post explains it better than I can – just apply it to all your tactics.
  3. Taking the Shine Off Viral: Raw Stylus comments on a recent post by TechCrunch on the “dirty” work behind a successful viral marketing campaign. I’m torn between the two stances. On the one hand, something does feel a little bit shady about the way the writer describes the steps in making a video take off. On the other hand, it seems like just a little push to get the ball rolling.
  4. All the Things, Part 5: I stumbled upon this new blog that I think I’ll check out for just a while. I like this only because I had a similar revelation about the 4 things that seem to be present to some extent when life is happy. That’s what Matthew has done here. Ironically, my four areas were writing, teaching, music and leadership.
  5. Monday NFL Thoughts: a nice collection of opinions from a fairly interesting weekend in the NFL.

2 Ways to React to Something New

The SmoothSpan Blog has a pretty interesting post here that seems to capture the two typical reactions to the web and all that entails in today’s business:

Reaction #1 = Scrutinize and critique according to your way of doing business.

Reaction #2 = Analyze it and explore it and wonder how it will affect the way we all do business.

I think the days of execs not accepting the web are far behind us, but as this post explains, they rarely understand what it is they’re accepting when they do. Yes, it’s very important to hold to your core principles and areas of expertise in the midst of change and growth, but it’s also important to make sure that the customers you’re looking for can easily look for you.

How Can I Make Money Blogging?

You guessed it: I’m selling out.

OK, maybe that’s a little over the top. But I am planning on moving over to WordPress.org in the next month or two so I can start monetizing my efforts here (you can’t do it on WordPress.com). After all, one of the reasons I started this blog was to understand everything blogging offers for business, and most businesses are interested in making money.

I just read this excellent post by Scott, and I’ve picked up a thing or two at ProBlogger. But I want your tips and ideas. What suggestions and advice can you leave here in the comments on how to best make money with a blog? Anything you can think of for this blog specifically? Maybe you can even write your own post on your blog in response and just trackback to this post.

Let me hear from you.

Trial and Error

There is no greater teacher than experience.

This is especially true as you try to get your mind around all the new vehicles and tactics available to us as marketers. You can read about something, learn about something, get blown away by something, but you won’t ever really get it until you try it, screw it up, and then fix it.

That’s why this post over at Buzz Machine is so spot-on. Be sure to hit all the links, but the knockout punch of the whole post is the quote by Richard Sambrook:

There’s no better way to understand the huge changes sweeping the media than getting your hands dirty online. It’s fallen to us to reinvent the industry and we won’t do it with heads in either the sand or the clouds…