This can’t be good. I was reading through my Bible this morning and a scripture made a marketing point that I thought was worthy of another look here. Which means I’ve got too much marketing on the brain, but oh well. Here it goes:
He who trusts in his own heart is a fool,
But whoever walks wisely will be delivered.
You are susceptible to thinking you know what’s right, what’s best, what’s true. The problem with that is you have your own biases, your own baggage and your own beliefs. It’s what makes you unique.
It’s also what makes you a horrible representative of your target market.
How many times do we determine what’s right for our customers based on a personal preference of the boss? How many times are colors, shapes, prices, names, vendors, ads, pictures, deadlines, launch dates and websites changed because of what the big guys personally like? How many times is it based on what you like?
There’s nothing wrong with a hunch. A gut feeling. In fact, it’s necessary to act on them from time to time. But if your gut is too out of touch from your customers, then chasing it will get you in lots of trouble.
Proverbs often praises the counsel of others, noting that it’s a common characteristic of wise people. It’s your inner circle, your cabinet, that keeps you both grounded and informed. Trusting in only you is foolish. Find the people you can bounce ideas off of. Even better, find a way to get direct feedback from customers. It’s not a one-man job.
Posted in Scripture, Target Marketing
Tagged Bible, Business, Faith, God, Jesus, Marketing, Proverbs, Religion, Scripture, Small Business
Excellent weekend of reading – enjoy
- Healing and Mercy: This is an excellently written story of a high school girl who was raped in 1989 and how she’s coped with it since and managed to find forgiveness and mercy. This happened in my home town when I was in middle school, so it definitely h it home to me. It’s a four part series – here’s a link to all the stories.
- Help! My Company is Replacing Me with a Doorstop: Too many executives see their jobs as to simply “keep the doors open.” Which is the very reason the doors are continually closing. Ubereye points out the importance of passion and vision from a business’s leaders.
- Pharmer’s Market: I’ve just discovered Tom Fishburne and his excellent cartoons. This one hits home to me, as I’ve often got hot opinions on the pharmaceutical industry, especially advertising something that requires a prescription. Don’t get me started . . . . .
- How to Correct an Evangelist: Most of us are dying for people to speak favorably about our product. But what happens when what they say isn’t exactly right? Jackie’s got an excellent model to follow on this post.
- 5 Tips for a Successful Freelance Writing Career: I’ve been browsing lots of posts lately on freelance writing – it’s just something that’s always interested me. These tips from Anna make sense.
- The Super Bowl in Review: Paul posts his takes on this year’s Super Bowl ads. I’ve got more coming on this topic myself, but this post is an excellent summary and commentary.
- Should You Lower Prices During a Recession: This is another one I’ll be writing on more in the future. So, we’re in a recession. What’s that mean for marketing? Most will make a mad dash to the being the cheap choice, but Drew cautions us in this post. As did Mark in advising that, during a recession, we “don’t drink piss.”
- Marketing Lessons from School Lunch: It’s important to realize that you’re marketing to a lot more people than your target audience, and they all have some form of influence over the other members of the group. This post explains this principle in an easy-to-digest way that might even be pegboard worthy.
Posted in Weekend Reading
Tagged advertising, Cartoons, Citizen Marketer, Commercials, Economy, Faith, Funny stuff, Humor, Leadership, Life, Marketing, Money, Pharmaceutical Industry, Recession, Religion, super bowl, Writing
Barack Obama is getting in on the religion card aspect of this year’s presidential race. Be sure to click the post and read through Barack’s new brochure for yourself. A few random observations that I haven’t completely made sense of yet, but thought I would share anyway:
- I am not comfortable questioning anyone’s faith, but it’s hard for me to not second-guess the timing and sincerity of this latest tactic. Could it be to offset rumors of Obama being a Muslim? Probably. Could it be that the Deep South is going to appreciate the Christian angle more than the other primaries? Probably. Either way, it appears to be an add-on, or a response to the latest straw poll or focus group. He’s flipping on his “Christian switch;” let’s see when he turns it back off.
- What’s he got against Muslims? Granted, there is a good mix of cautious observation and all-out prejudice against Muslims in this country right now, but there are still plenty of American citizens who are Muslim. So why is it bad that he’s rumored to be a Muslim? (I’m being a little sarcastic here, but I do think this is a bit of a no-win situation for him).
- I hate the thought of “playing the religion card.” Your faith isn’t something your dealt every once in a while. It’s a constant. You can’t downplay its significance to your campaign and your leadership in New Hampshire and then make it a centerpiece in South Carolina. It’s not an ace up your sleeve, or a wild card you can play as needed. It should be the backdrop. The foundation.
- I hate that we feel religion is a private matter. We as citizens have every right in the world to know what religion our potential President’s follow. It can heavily affect how they lead.
- I hate when candidates say they would not let their faith affect their leadership and their judgment. I appreciate that Romney is not going to impose his Mormon views on all of America, but at the same time, I wonder why one should bother having a faith if it DOESN’T influence every part of moral character. At the end of the day, Presidents will lean on their morals as they make decisions, and faith is what most affects morals (even a lack of faith). So to say you are worthy of making Presidentially moral decisions while denying your faith really means you have a weak or nonexistent faith to begin with.
Told you that might not make any sense. Comments?