Tag Archives: Passion

Ads on Napkins, Becoming a Consultant, and Get $1,000 to Quit

This site has moved. Go to MarketingInProgress.com to read Ads on Napkins now.

I’m a little behind on sharing some great reading, but here are some highlights from the past couple months.

  1. Finding an extra 15 hours in your week. Seems the Marketing Minute posted all the great marketing blogs out there, and the next question became “How in the world do I find time to keep up with all that?” Here are the answers. Pooping productivity is especially key.
  2. Turning Points: How I Became a Consultant. Steve takes a look back at the moment he realize it was time to do it himself. The entire post is excellent and enlightening, but I believe this quote sums it up: “If I was going to fulfill my professional desires and drives, and add maximum value, I had to “create it myself,” and not vainly hope that someone else would conform their business to my ideals, or custom-create the perfect position for me.”
  3. Early Retirement is a False Idol. The norm is to slave away during our “working years” so we can finally enjoy life later because we don’t have to work. However (as quoted in the post): “Why does the idea of work have to be so bad that you want to sacrifice year’s worth of prime living to get away from it forever?”
  4. Focus on the Goal, Not the Mechanics. If you’re requesting the help of a designer or other creative service, don’t micro-manage the process. You obviously aren’t an authority to begin with, or you wouldn’t be asking for help. Be the champion of the end-goal, make it clear to your partners, and let them, the messengers, craft their message. As Jay Moonah is quoted in the article: “If you are working with an agency, what you need to help your agency partners understand is WHAT you want to accomplish, not HOW they should do it.”
  5. Here’s $1,000 to Quit. John cites a post on the new-hire policy of Zappos, a growing online shoe retailer. They offer any new employee $1,000 to quit within the first week. Why? Read the post. It’s smart, and probably quite cost-effective.
  6. Did You Know? – Brand Loyalty. Insightful quick stats on the price and profit of increased usage by repeat customers. Fascinating. For example, did you know It costs 7 times more to get a new consumer for the brand than it does to get a current consumer to make an incremental purchase?
  7. Not Even Cocktail Napkins Are Safe. Advertising on napkins at bars? C’mon . . . .

Enjoying the Process (part 1)

Billy Blanks - Enjoys the ProcessWe’re all driven by the end goal of whatever projects we pour ourselves into. We invest so we have lots of money in 30 or so years. We write so people will read our thoughts and even comment. We play a game or sport so we can win at it. We go above and beyond at work so we gain recognition.

Finding end results that appeal to us is not hard at all. In the above examples, I believe everyone reading would be attracted to more money, more readers, more victories and more recognition. But that doesn’t mean we should all be investors, writers, athletes or blue collar all-stars.

In terms of how you spend most of your time, don’t choose based on the attractive end result; choose because you’ve found an end result in which you actually enjoy the process of getting there.

If you’ve ever met someone who is completely happy with their profession, it’s because they enjoy the process (the work) as much or more as they enjoy the end result. Which makes sense. We spend way too much time preparing and managing our little projects to not enjoy the process.

I would love to finish a triathlon some day. The idea of being the type of person that can complete a feat like that is extremely impressive. However, as of yet, I am not willing to go through the process of getting there. I’ve tried starting on several occasions throughout my life, and the same thing always happens: I don’t enjoy the process enough to keep it going.

At the same time, I love putting together market research reports. I love gathering the info, digging into it, finding little nuggets of info that probably only I will ever find interesting, gathering it all into a presentation that’s easy to read, and then presenting it to a group of ‘big dogs’ and waiting for their reaction. Sure, I love the end result, but I love just about everything that happens before to get to that point.

If you’re struggling with finding ‘that thing you do,’ start asking yourself which processes you enjoy the most. Find ways to spend your time doing what you enjoy. Or, if you already know what those processes are, start doing them more.

Similar Posts on Brett’s Blog:

  1. A Fancy Name for Failures
  2. Making Connections vs. Making Impressions