Tag Archives: NFL

Is a Super Bowl ad worth it?

I’ve got my own opinions on this, but I thought I would collect some of your opinions before digging into the topic myself.

Knowing that a 30 sec. ad during this year’s Super Bowl cost $2.7 mil., the question on the table is . . . .

Is it worth it?

But What Do I Know?

Wanna good laugh? Check out my pre-season predictions for the NFL at these two links. The best part? I had the Rams in the Super Bowl.

Enjoy, and be easy on me.

Thank You, NFL Network

Thanks to Roger Goodell and the NFL Network for making tonight’s Pats/Giants game available for us simpletons. It’s the right move.

It’s the right move because it’s right for the fan. The NFL could very well be sacrificing revenue, DISH network subscriptions, the likelihood of cable networks picking it up and mere validity in the future. But they’ve done right by me, even though I had this to say about them a couple weeks ago. Tonight could be historic, and its right for all of us to celebrate together.

Thanks, NFL.

Weekend Reading, Dec. 7 – 9

Good reading from a good weekend:

  1. Take Home Bag vs. Fake Home Bag: Ed puts things in perspective a bit about taking work home. Why are you doing it? How often do you really do it? Do you really have to do it?
  2. SES Session: Landing Page Optimization: Search Engine Marketing is fascinating to me. Part of it has to do with how constructing a strong landing page dedicated to a key benefit of your product and/or a key search term provides a microcosm of how all marketing should be. This post explains it better than I can – just apply it to all your tactics.
  3. Taking the Shine Off Viral: Raw Stylus comments on a recent post by TechCrunch on the “dirty” work behind a successful viral marketing campaign. I’m torn between the two stances. On the one hand, something does feel a little bit shady about the way the writer describes the steps in making a video take off. On the other hand, it seems like just a little push to get the ball rolling.
  4. All the Things, Part 5: I stumbled upon this new blog that I think I’ll check out for just a while. I like this only because I had a similar revelation about the 4 things that seem to be present to some extent when life is happy. That’s what Matthew has done here. Ironically, my four areas were writing, teaching, music and leadership.
  5. Monday NFL Thoughts: a nice collection of opinions from a fairly interesting weekend in the NFL.

What the NFL Network and the iPhone Have in Common

NFL Network AdThe NFL Network and Apple both have one thing in common: they’re screwing their potential customers.

For the NFL Network, they’re only allowing their channel to be on the DISH Network, which most of us don’t have, and therefore most of us can’t watch this week’s Redskins/Bears game, or last week’s Cowboys/Packers game, or possibly the most historical game in NFL history when the Patriots take on the Giants on the last Thursday of the regular season to see if they can go 16-0.

Even though I had to hear Jerry Jones lobby for signing up for the DISH before his Cowboys took the field last Thursday, I have to think this kind of doing business is pissing more people off than it is generating new DISH customers. More importantly, it’s giving us all a sour taste of the NFL network and its new commissioner, turning them from possibly the last sports league that actually cares about its fans into the profit-hungry conglomerate that makes self-centered deals like this.

Then there’s Apple and its iPhone, sacking up with AT&T (at the time Cingular) as the only carrier of service for the new phone. Forget the fact that Apple’s discounting and apologies have taken a huge hit in the public the last few months. The fact that I’d have to possibly change carriers between now and 2011 just to get a cool phone is nothing shy of stupid. Pre-launch, Apple was on the verge of exploding. Why do they enforce these kinds of self-inflicted limiters when they didn’t need it?

In short, it’s cuz of money. More specifically, it’s cuz of money from someone other than their customers.

It’s always tempting to chase money from third-party services because you assume your loyal fans will do just about anything you ask them to. I’ve been a part of such schemes before. I’ve been in favor of them, in fact.

But they don’t work.

The simple principle is that your business should succeed because you’re offering more to your customers. Not by limiting them. Not by offering their loyalty to other “partner” companies. This is where the NFL and the iPhone is falling short, and they’ll keep falling until they change it.

Getting Away From Your Bread and Butter

Bread and ButterIf you watched the Cowboys-Packers game last night, you saw a textbook example of a a very successful group losing sight of what has made them successful.

And it wasn’t the Cowboys.

As the Sturminator details on this post, the Packers have made their way to the top of the NFC this year not by drilling long pass after long pass, but by nailing the short routes and letting their receivers take over with their league-leading yards after catch. But that’s not what you saw in the first half last night. Instead, you saw them throwing rainmakers one after another, going for the jugular in a situation that didn’t call for it and from a team that has no business doing it. The only thing I think is that they were trying to exploit Roy Williams in the secondary, and I can’t blame them there. But it didn’t work.

Since this is blog mostly dedicated to marketing, I hope you see where this is going. When it comes down to it, the Packers had a momentary lapse in branding last night. Most companies experience this on a regular basis. You forget what makes you good, what makes you stand out, what got you where you are, what’s getting you where you’re going and what people think of when they think of you. It’s easy to do. It’s tempting to do. But it’s always a mistake.

The good groups recognize it fairly early and get back on track. The Packers looked like the Packers last night in the second half – it was just too late. The bad groups take one step away from their brand position, only to take another to try to correct it, only to continue until they’re as confused as to who they are, and so are their customers. (To continue the football analogies, I would say see the Arizona Cardinals right now – they aren’t total failures, but I don’t know how I would categorize them).

Moral of the story: know your bread and butter. Make sure everyone you work with knows it. Build your messages around it. Most of all, get everyone involved committed to it.

When I was in 6th grade, I made the local baseball all-star team. We went to the state level, where we didn’t fair too well. I had used my own bat the entire year, but once we got to state, I was mesmerized by a bat that a fellow player was using. So I started using it. Long story short, I didn’t hit too well during the tournament, and we came home early.

Afterward, I remember my Dad asking why I switched bats. I can’t remember how I answered, but I can remember his response: “But your bat is the one that made you an all-star to begin with.”

At 12 years old, that made all the sense in the world to me. At 30 years old, it still does.