Tag Archives: Facebook

27 Things Companies Should NOT do with Social Media

Brett’s Blog is now at MarketingInProgress.com. Read this list of social media tips at the new site now.

I’ve just stumbled upon EverythingCU.com, and have come across this excellent list of 27 Credit Union Social Media Don’ts. Don’t worry – every point can be applied beyond Credit Unions. Read it, apply it, and critique yourself. Whatever your first two reactions are after reading it, promise you’ll do something about it. Otherwise, it’s just another fancy list.

My favorites –

Don’t think that social media is just another marketing channel to starting shouting on.

Don’t blog just because everyone else is doing it. And if you do, don’t let it languish for long periods of time.

Don’t think that social media and traditional marketing are an either/or situation. The best campaigns utilize both types where appropriate.

LinkedIn vs. Facebook: Apples and Oranges?

Apples vs. Oranges“I do. You can see me riding on my tractor.”

That’s the answer LinkedIn CEO Dan Nye gives when asked in this interview if he has a Facebook account. He continues, “I think that’s an example of the difference . . . . ” Thanks again to Chris for pointing the way.

The article at WebWatch is a good read, and, from my point of view, everything Nye says that’s different about LinkedIn and Facebook is true and evident. I’m 31, and I’ve definitely enjoyed my limited LinkedIn experiences much more than on Facebook. I see the purposes for both, but as an adult professional, I’m not as interested in who’s hooking up with who as I am in knowing where my friends and colleagues are now working and how I can improve my professional networking.

The comparison between the two is a little unfair: one is for professional networking, another is for social networking. Yet, they are extremely similar, they just target very different audiences and serve very different purposes.

If you don’t have a LinkedIn account, do it now, check it out and see what you think.

Is This Really What Facebook Wants?

Robert Scoble has been kicked out of Facebook. Regardless of the reasons, is it really wise to treat the owner of one of the most popular blogs on the web like everybody else with a quick policy response of “disable the account now, ask questions later?” Especially if he’s firmly got his hand on the pulse of all things tech?

Better question: is it smart to treat anyone with a “disable now, ask questions later” attitude? I think you know the answer.