Tag Archives: Communication

Albums, Take 2

This site has moved. Go to MarketingInProgress.com to read Albums, Take 2.

After reading back through this post, I see just how horribly I communicated my point. Here’s another shot at it:

When it comes to communication, marketers often default to clear, concise and compelling statements. But maybe we need to give “cool” a more influential role.

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Lazy Email Marketing

This isn’t a case of bad customer service, but rather, just lazy marketing.

About 3 weeks ago, I purchased this Thomas Kinkade “Glory to the Newborn King” tabletop item for my wife via Collectibles Today. We received it last Friday, December 14, and everything’s great. She loves it, I’m a good husband, and we have a cool Christmas decoration.

Like most e-tailers, Collectibles Today started sending me emails after my order (which I gave them permission to do). No problems with that, until I received their promo email on Saturday, December 15. The call to action?

This Christmas, wouldn’t it be special for you and your family to experience the miracle of the Nativity in a whole new way? Now you can, with the FIRST-EVER Thomas Kinkade “Glory To The Newborn King” Nativity Tabletop Christmas Tree!

They’re asking me to purchase something that I’ve already purchased and just received from them the day before. I’m already “experiencing the miracle of the Nativity in a whole new way.”

The good thing is that Collectibles Today is staying in touch with me. The bad thing is I’m obviously just one of many emails they have, and they’re going to sell me what they want to sell me, not what I want to buy. This was the item of the day. It’s clear they haven’t paid attention to my order history, or at the very least, there’s a disconnect between marketing and order placement.

Here’s the point: take a few simple measures to be just a little bit more specific with your customer communication. Especially when it comes to email marketing. Clean up your database, focus your message and don’t give your customers a reason to think you’re being lazy.

And by all means, don’t waste your time convincing them to buy something they’ve already bought.

Weekend Reading, Nov. 9-11

  1. The Internal Blog: I’ve thought about doing this a few times. Not for anyone else to see, so much, but for my own sake. How many ideas do you have that get lost, either from your memory or in the midst of having to do everything else?
  2. FreeRice.com: Improve your vocabulary, and feed the hungry at the same time. I scored a vocab score of 30 in about 5 minutes, and generated about 240 grains of rice. Thanks, again, to Seth.
  3. Pay-Per-Click Basics: Here’s a quick and informative read on using optimizing your PPC campaigns. It’s a series of 3 posts, so start with this link and then continue on.
  4. The 7 Bad Email Habits that Make People Want to Kill You: Hands down the best advice I’ve ever read on avoiding the pitfalls of email communication.
  5. NBC Gets Green: Here’s someone who expressed what the rest of us were thinking.
  6. Tom Brokaw and the Generations: Nice commentary by Ron on Tom Brokaw’s comparison of ’68 to today’s generation. My comments are on the post.
  7. PR is useless: Good post, even though I’m in the middle of finding someone to help me with PR at work.
  8. Steven Colbert Video: A good bit of humor from South Carolina’s, and maybe the country’s, new favorite son.

Smiles and Nods

The Confused SmileNeil tells a story of miscommunication on Brass Rings that got me thinking.

Communication is a funny thing. There are times that I have a very clear, succinct idea in my mind, and I express it by rambling and spouting thoughts mid-sentence and all kinds of incoherent nonsense. And I normally get nothing but smiles and nods back in return. My wife calls me on it all the time (without smiling or nodding).

Then there are other times that I know I communicate the way I want to. I cover the points, I emphasize correctly – everything. And my audience still doesn’t get it.

So what does it mean? I have no idea, except this:

  • There are too many variables in communication (including my mouth and your ears) to think it’s ever received the way it’s intended to be, and . . .
  • There is no substitute for repetition, cuz regardless of how the first experience went, somebody didn’t get.

Now read this post again, just so I know you’re getting it.