Indecent Exposure

Oblivious to AdvertisingThe other night, my parents visited for dinner. As the night was coming to a close, I noticed something in my house that I’d never noticed before. It was a white box on the wall, near the fireplace. My dad and I fiddled with it, until the white box fell off the wall, and the electronics of this mysterious gizmo were exposed. We still didn’t know what it was. Then my wife suggested that it might be where the actual sound of the doorbell emanates. I tested it, and she was right.

I’ve lived in this house now for more than two years. I have very conservatively walked past this white box 12,000 times. I’ve never noticed it, never looked for it, never thought about it.

Here’s the point: It doesn’t matter how much exposure you get with your audience if they don’t care about what you’re exposing them to. They’ll still never notice you.

Similar posts on Brett’s Blog:

  1. Advertising Is Not Dead
  2. What Can 30 Seconds Do?
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3 responses to “Indecent Exposure

  1. Maybe all you needed was that 12,001 exposure? It’s great that it took someone else to point it out – maybe that is how word of mouth works?

    It may also be a testament to the newbie (new customer, new employee, etc.) – they see things us old-timers don’t.

  2. Moral of the Story = Brett needs to keep his wife by his side at all times to explain his surroundings and what’s happening.

  3. Bill – OK, you’re packing in way too many relevant lessons here. I think I’ll go with the 12,001st exposure. For example, if you’re going to go with some traditional advertising routes, you can’t forget that repetition is a key component.

    CWD – I thought this was a given. I’m surprised she’s not here to help me type. I’m clueless.

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