The other night, my parents visited for dinner. As the night was coming to a close, I noticed something in my house that I’d never noticed before. It was a white box on the wall, near the fireplace. My dad and I fiddled with it, until the white box fell off the wall, and the electronics of this mysterious gizmo were exposed. We still didn’t know what it was. Then my wife suggested that it might be where the actual sound of the doorbell emanates. I tested it, and she was right.
I’ve lived in this house now for more than two years. I have very conservatively walked past this white box 12,000 times. I’ve never noticed it, never looked for it, never thought about it.
Here’s the point: It doesn’t matter how much exposure you get with your audience if they don’t care about what you’re exposing them to. They’ll still never notice you.
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