Marketing Is . . . .

Seth Godin has been on a roll lately (which is a big deal, relatively speaking). But his recent revisit of a list he wrote 3 years ago that lists quick snippets that encapture marketing is a must-read.

Here’s a to-do for all of us marketers: Set an appointment each month to read this list and write down at least 20 things that come to mind in response specific to what you do. It’s bound to make a difference.

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