Yes, I watch The Bachelor. That’s not the point here . . .
The point is that every single teaser before the last segment of The Bachelor is concluded with, “Coming up, the most dramatic rose ceremony yet.”
This has been going on for about six years. It rarely lives up to the billing, and now it’s a joke.
The real point is that you need to be realistic with what you communicate. If it’s really the best and most ever, then say it. If it’s not, don’t. Like the little boy crying wolf, promising “the most exciting product extension since the iPod Nano” will get old and wreak of distrust. You’ll become a joke.