Living the Dash comments on Apple’s ability to focus, and how it pretty much proves the fact that less is almost always more. Read the whole thing.
Here’s the quote by Steve Jobs on focus:
“Apple is a $30 billion company, yet we’ve got less than 30 major products. I don’t know if that’s ever been done before. Certainly the great consumer electronics companies of the past had thousands of products. We tend to focus much more. People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”
Amazing to think that Apple only has 30 products. However, they have the manpower to give each of those products the attention and focus it needs to become great.
Start saying no – to potential clients, promotional opportunities, new products and vendors that don’t fit. Opportunities will always be knocking, but you should never just let strangers walk right in.
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