I haven’t written a post in almost a week, which is fairly rare for me. The fact is, I haven’t really had anything worth saying, or an urge to say it. I’ve got nothing to bring to the table. And for once, I think it’s better to say nothing than to say anything.
I am offering no value to you, the reader.
Don’t get me wrong: I don’t always abide by these rules. I confess, I’ve occassionally posted some real crap over the past year just so I could just have something new up on Brett’s Blog. But I knew it was crap, and I bet you did, too. Sorry about that.
I’m hoping to provide value from here on out. Whether it’s a rant, an observation, a link to something else valuable, a stat, a question or a service, my goal is that each post has value. Obviously, you might not agree with me on what is and isn’t valuable, and we can figure that out along the way. But I have to at least personally think it’s valuable before it can be any value to you.
The principle obviously isn’t limited to blogging. Does your new product add value, or do you just need to launch something? Is your email newsletter adding value, or do you just need to get it out there cuz that’s what you do once a month? Is your time with your kids valuable to them (and you), or are you just clocking in so you feel better about yourself?
The point: Figure out how you can add value, find new ways of doing on a regular basis, and if it’s not valuable, don’t do it.