I’ve never heard of Gnarls Barkley, and I probably never would’ve seen their video on MTV (does MTV still play videos?), unless I hadn’t see this on Yahoo today.
And Yahoo wouldn’t have bothered unless Gnarls Barkley had broken the rules (with crazy strobe light effects). They would’ve been just another band trying to breakthrough. It wouldn’t have been home page worthy.
In just catching up on the surface, I don’t think the band intended for their video to violate the Harding Test. It just happened that way, and now we’re hearing about it.
Is there a rule or accepted ritual you could break to get this kind of attention? Not a gimmick, or a ploy, but just good ol’ fashioned pushing of the envelope?
Here’s the video. It’s been viewed 258,000 times. Think that would’ve happened if they hadn’t broken the rules?