Lipitor, Pfizer Pulling the Dr. Jarvik Ad

You’ve seen these commercials. The ones with the creepy looking guy who had something to do with making an artificial heart, and now he’s a an assumed expert on cholesterol. I hate these commercials.

However, I’m in favor of what Pfizer is doing about them, and how they’re doing it. It seems the ads have been a little misleading, so Pfizer is pulling them.

I’m giving Pfizer the benefit of the doubt on this one. OK, so Dr. Gargoyle isn’t a practicing doctor. That doesn’t erase his credentials and accomplishments from the past, and that’s all the commercial has touted. Stunt double to row the boat? Maybe that’s a shot they added later when Jarvik wasn’t available.

They’re pulling it, no questions asked. At least on the surface.

Regardless, they’re doing the right thing:

The way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions from our primary goal of encouraging patient and physician dialogue on the leading cause of death in the world — cardiovascular disease. We regret this,” Ian Read, Pfizer’s president of worldwide pharmaceutical operations, said in a statement.


4 responses to “Lipitor, Pfizer Pulling the Dr. Jarvik Ad

  1. Pingback: Lipitor, Pfizer Pulling the Dr. Jarvik Ad · video video

  2. Is doing a 3 part article on what a scum bag this guy is. Check it out at
    Robert Jarvik, Pimp with a Pump

  3. In 30 days the FDA will be deciding if drugs ads like this one should include a 1-800 number and website where consumers can report side effects. Of course, the drug companies have no interest in putting this information in their ads. That’s why Consumers Union is fighting the influence of the drug industry by delivering 50,000 signatures to the FDA in support. Add your name to the list now at

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s