Shock & Awe

Surprise and DelightI’ve been reading Starbucks Experience by Joseph Michelli, and he points out one of the five key components of Starbucks’ success: Surprise & Delight.

When is the last time you genuinely surprised your customers? When is the last time you exceed the expectations of your clients?

Meeting expectations is expected. What can you do to positively shock the socks off of your customers?

One response to “Shock & Awe

  1. Nice Post. I love coffee
    Thanks for sharing

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