Recession Marketing, Super Bowl Ads and Lesssons in Forgiveness

Excellent weekend of reading – enjoy

  1. Healing and Mercy: This is an excellently written story of a high school girl who was raped in 1989 and how she’s coped with it since and managed to find forgiveness and mercy. This happened in my home town when I was in middle school, so it definitely h it home to me. It’s a four part series – here’s a link to all the stories.
  2. Help! My Company is Replacing Me with a Doorstop: Too many executives see their jobs as to simply “keep the doors open.” Which is the very reason the doors are continually closing. Ubereye points out the importance of passion and vision from a business’s leaders.
  3. Pharmer’s Market: I’ve just discovered Tom Fishburne and his excellent cartoons. This one hits home to me, as I’ve often got hot opinions on the pharmaceutical industry, especially advertising something that requires a prescription. Don’t get me started . . . . .
  4. How to Correct an Evangelist: Most of us are dying for people to speak favorably about our product. But what happens when what they say isn’t exactly right? Jackie’s got an excellent model to follow on this post.
  5. 5 Tips for a Successful Freelance Writing Career: I’ve been browsing lots of posts lately on freelance writing – it’s just something that’s always interested me. These tips from Anna make sense.
  6. The Super Bowl in Review: Paul posts his takes on this year’s Super Bowl ads. I’ve got more coming on this topic myself, but this post is an excellent summary and commentary.
  7. Should You Lower Prices During a Recession: This is another one I’ll be writing on more in the future. So, we’re in a recession. What’s that mean for marketing? Most will make a mad dash to the being the cheap choice, but Drew cautions us in this post. As did Mark in advising that, during a recession, we “don’t drink piss.”
  8. Marketing Lessons from School Lunch: It’s important to realize that you’re marketing to a lot more people than your target audience, and they all have some form of influence over the other members of the group. This post explains this principle in an easy-to-digest way that might even be pegboard worthy.

3 responses to “Recession Marketing, Super Bowl Ads and Lesssons in Forgiveness

  1. I found your site on google blog search and read a few of your other posts. Keep up the good work. Just added your RSS feed to my feed reader. Look forward to reading more from you.

    – Randy Nichols.

  2. Pingback: Superbowl » Blog Archive » Recession Marketing, Super Bowl Ads and Lesssons in Forgiveness

  3. Pingback: Hourly Rates, Eliot Spitzer and Formulas for Follow-Up: 9 Links Worth a Read « Brett’s Blog

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