I’m in no way showing support for Obama, but there is no denying that the video of his speech in Iowa shows the power of public speaking. This is a speech that rallies the troops. Something about it makes you want to follow him, even when you’re not sure of his policies. He’s confident, articulate and focused.
Most of all, he’s soaked in charisma (at least in this example), which eventually becomes the most important characteristic for a President. Most of us don’t learn enough about policies, or a candidate’s past, or who they’re likely to assign to their cabinet. We base our decision on charisma at the end of the day.
We as consumers are pretty much the same way. How can you make your product or service more charismatic?