This is a phrase I heard from Tracie McFadden Burns of Levenson Brinker PR that completely and effectively simplified the goal of viral marketing.
Get people to say and think, “this is a hoot!”
People talk about hoots. They laugh about them. More importantly, they like showing hoots to other people. And that’s the whole point of being viral, right?
What can you do to add some hoot to your product or service?