The SmoothSpan Blog has a pretty interesting post here that seems to capture the two typical reactions to the web and all that entails in today’s business:
Reaction #1 = Scrutinize and critique according to your way of doing business.
Reaction #2 = Analyze it and explore it and wonder how it will affect the way we all do business.
I think the days of execs not accepting the web are far behind us, but as this post explains, they rarely understand what it is they’re accepting when they do. Yes, it’s very important to hold to your core principles and areas of expertise in the midst of change and growth, but it’s also important to make sure that the customers you’re looking for can easily look for you.