I was browsing grocery store websites, and I was shocked by the differences between the Kroger website and the Albertson’s website. One of these looks a lot more professional than the other. The other looks like a college kid threw it together, and some marketing guy said “let’s throw as many resources on the home page as possible, so that people will be sure to visit the site every day, just for the education.”
I’m a Kroger fan as far as grocery stores go, and Albertson’s has been through a lot lately from a business standpoint. But if I had nothing but the website to go off of, I’d pick Albertson’s everytime.
The importance of design can be summed up in comparing these two sites.