Steve Jobs on Focus Groups

Steve JobsSteve Jobs of Apple once said this:

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” (Business Week, May 25, 1998)

Thanks to Harris for passing this one along.

It’s true. Focus groups have their place, but they can never be considered the law. They still only represent a segment, and it’s a segment that is naturally being encouraged to be opinionated. My experience with focus groups has shown that they are best at giving you new ideas, but don’t deny your on convictions over them. Lead the way. Like Apple does.

4 responses to “Steve Jobs on Focus Groups

  1. Pingback: University Update - Steve Jobs - Steve Jobs on Focus Groups

  2. I think I could get lost in this site of yours! Wow…. Eric wanted me to tell you to say to Haas. Is Toby in the fridge? Thanks for checking out site every once in a while 🙂 Lets do dinner soon.

  3. Занятно и полезно, а будет еще что-то из этой же серии?

  4. Pingback: Great Brands Deliver | Brand Spanking®

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