A New Era of Book Publishing

Some interesting stuff is going on when it comes to publishing and publicizing a new book.

  • Chris Anderson, author of The Long Tail, gives a head’s up on how he’ll be releasing his next book, and how much of it will be free.
  • The Citizen Marketers, Jackie Huba and Ben McConnell, have just finished a book tour that was completely enabled by their fans.
  • Seth Godin is seeing mega-success with The Dip, and he’s supported it with a separate blog and a similar fan-driven book tour.

I don’t know completely what to make of it all, but I like it. Mainly because you will succeed with this if you indeed write good stuff and have enough fans to prove it. It will help weed out the phonies and produce the real thing.

On the other hand, I worry that the hottest product to market these days is marketing. In the case of these writers, they all have their own “day jobs” to keep them on the edge, but many of us are tempted by marketing marketing that we never actually get around to marketing. We just talk and write about it, but never do it.

I guess this rambling post is a challenge to me and anyone else like me who can sense the temptation and knows it’s a dangerous area to dance too close to. I mean, if the proof is in the pudding, then the real measure of success is in the pudding (redundant, I know), not the ability to write the recipe or to comment about the recipe.


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