Is Your Marketing Half-Full?

Great post over at A Clear Eye, Tom Asacker’s blog.

He takes the classic example of a glass of water being half-full or half-empty and shows how many different people would look at it, including the government, a banker, a philosopher – you get the point.  He finishes with asking how a marketer would answer that question.

I think the marketer should ask “Who’s Thirsty?” Every other marketing question will lean on knowing the answer to that. Then I think you’ve got to be disciplined enough to ask if this glass of water is what they really want, or would they be better off if you found them something else? The first step in marketing a product is determining if the product is worth marketing.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s