We’re starting to stray from the pillar of business that says that supply and demand are equal partners in a proven cycle that has the power to either explode or implode your business.
Now, in many cases, where your product and/or idea is supplied often creates the demand. The demand is becoming a result of the supply, or better yet, how it is supplied.
Get your product in the right mega-store, and it will sell. How often do you go to Target and buy something you had no intention of buying? The fact that it is there, staring you in the face creates the need.
Get your webpage on Digg.com, and the traffic will start flooding in, exponentially. (By the way, you can dig this post while you’re at it . . . .
Get your song on the homepage of iTunes, and watch it soar.
Get your book on Books – Bestsellers of Amazon.com and the sales will inevitably grow.
Get your video on this page and watch the views take off.
It’s even as simple as someone at work putting candy on their desk. You might not have wanted it before, and you might not have any reason to go to that person’s desk otherwise, but I guarantee you you’ll be visiting all day with your new desire for sweets. All because the supply created the demand.
So the question is where can you supply what you’re writing/selling/thinking/offering?
We’ll talk about the who and when in another post.