Just Say No

So here is one of the best and simplest posts on the difference between good strategy/marketing/branding and bad.

You don’t have a strategy until you can tell a good idea that doesn’t fit the strategy “no thanks.”

Apply it to anything:

  • You don’t have a faith until you can say “I don’t believe that.”
  • You don’t have a retirement plan until you can say “I’m not going to spend money on that.”
  • You don’t know which way to go until you you can say “I’m not going that way.”
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