So here is one of the best and simplest posts on the difference between good strategy/marketing/branding and bad.
You don’t have a strategy until you can tell a good idea that doesn’t fit the strategy “no thanks.”
Apply it to anything:
- You don’t have a faith until you can say “I don’t believe that.”
- You don’t have a retirement plan until you can say “I’m not going to spend money on that.”
- You don’t know which way to go until you you can say “I’m not going that way.”
