I’ve been planning to have a blog for at least 8 months now.
8 months of figuring out what I wanted to write. 8 months of reading other blogs, seeing if I could learn some secret code to having one of the best blogs in the world. 8 months of trying to think up the right name. 8 months wondering if I needed one for all my marketing thoughts, another for my spiritual thoughts, another for my sports thoughts, or something else. 8 months making something simple (a blog) difficult. 8 months.
Initiative is a tricky thing. It’s only as good as the effort it warrants. I have lots of ideas, but close to zero follow-through, therefore I really don’t have much initiative. I realize I like the process of planning something, and I like the final result, but I don’t automatically like the space in between all that, so the distance between my ideas and results is close to infinite. (Ironically enough, the few time I have done the work in between, I’ve enjoyed it more than the other two phases combined).
In marketing, especially these days, I think most of us are stuck in that space between. None of us knows exactly what works these days, why it works and how to do it again, and again and again. Marketing is being reinvented right before our eyes. It’s not quite as systematic as it used to be. There are no equations, no formulas, no absolutes. So we often spend 8 weeks or 8 months or 8 years contemplating how to reach perfection when either there isn’t such a thing or it’s not necessary. By then, the equations, formulas and absolutes that we thought existed have either a) changed or b) never appeared in the first place.
But doing something only kinda right, or even wrong, has got to be better than doing nothing perfectly.
So what do you do?
I started a blog today. It has a very simple name – nothing catchy. I am going to write about all kinds of stuff, and it won’t be nice and neat on every post. I have no idea what my next post will be about. I really don’t know what I’m doing, but I know I want to do it. And maybe, just maybe, this imperfect attempt at doing something I’m curious about will do more good than doing nothing but being curious.
P.S. To give credit where credit is due, Seth’s blog is what turned on the light bulb about 8 months ago.