Pen Marketing Can Be Fun

This blog has moved.

Read about the Tul Pen Marketing Campaign at MarketingInProgress.com, the best marketing blog for entrepreneurs.

Tul has launched a graphological analysis feature on their website, TUL.com. It’s worth your five minutes, I promise.

I can’t think that pens are at the top of the “most fun products to market” category, but that didn’t stop TUL from having fun anyway. And it works, at least in generating a little exposure. According to Compete.com, the site is getting 7k+ visitors a month, which ain’t too shabby for a pen.

What’s something fun-loving, even goofy, you can do with your company?

Thanks to Ron at the BusyNoggin.com for passing along the link.

About these ads

5 responses to “Pen Marketing Can Be Fun

  1. thanks for the kind words about tul.com. we appreciate it. we had a lot of fun doing it.

    email me your address (and your tul pen preference) and we’ll ship you some free samples asap.

    my email: vinnywarren AT theescapepodagency DOT com.

    cheers,

    vw

  2. Just giving credit where credit is due. And thanks for the offer!

    By the way, I checked out your website, and, WOW, the TUL campaign is just scratching the surface. It’s an honor to have you commenting – thanks.

  3. You’re too kind. Glad you liked.

    The actor’s name is Andy Bobrow. Not that he’s the type of insecure person that might have a google news alert on his own name or anything like that.

    Hey Andy!

  4. What a great gimmick – fun and very nicely delivered. It’s given me a good first impression of a brand that’s unfamiliar to me.

  5. I love your site!

    _____________________
    Experiencing a slow PC recently? Fix it now!

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