Comments on: Hourly Rates, Eliot Spitzer and Formulas for Follow-Up: 9 Links Worth a Read

By: sandrar

sandrar — Thu, 10 Sep 2009 12:53:35 +0000

Hi! I was surfing and found your blog post… nice! I love your blog. Cheers! Sandra. R.

By: 1947 Ad Manifesto Still Holds True (for PR, Too)

1947 Ad Manifesto Still Holds True (for PR, Too) — Sun, 23 Mar 2008 19:11:09 +0000

[...] Link via Brett Duncan. Tags: ads, advertising, bill bernbach, creative, distinctiveness, effectiveness, habits, manifesto, public relations, strategyShare This Related StoriesAd Agency Manifesto from 1947 Still Holds TodayApple’s Tight Lips Affected Engadget’s Choice to PublishHow to Write a Business Plan – Everyone Has a TheoryMarketing and PR News and Ideas, December 31, 2007Cutting through the Bafflegab – A translation of corporate statements [...]

By: Ad Agency Manifesto from 1947 Still Holds Today

Ad Agency Manifesto from 1947 Still Holds Today — Sun, 23 Mar 2008 17:11:09 +0000

[...] Big agencies are good at systematizing strategy development, media buying and media contact management.But can you automate creativity?How do you keep from turning into a factory for homogenous advertising or public relations?These question were asked 60 years ago by Bill Bernbach, as his agency began to grow.His response was a manifesto that called for the nurturing of true creativity:”… [The] danger is a preoccupation with technical skill or the mistaking of technical skill for creative ability. ”The danger lies in the temptation to buy routinized men who have a formula for advertising. The danger lies in the natural tendency to go after tried-and-true talent that will not make us stand out in competition but rather make us look like all the others. ”If we are to advance we must emerge as a distinctive personality. We must develop our own philosophy and not have the advertising philosophy of others imposed on us. ”Let us blaze new trails. Let us prove to the world that good taste, good art, and good writing can be good selling.”Indeed. Except for the use of “man” to include humanity, the manifesto holds true today.We should never mistake comfortable tactics for effective tactics. It’s easy to fall back on what has worked in the past.Few people get fired for repeating a successful formula. That doesn’t mean it’s the right thing to do in every situation. Link via Brett Duncan. [...]

By: Steven Snell

Steven Snell — Sat, 22 Mar 2008 15:40:58 +0000

Thanks for the link.