Brett’s Blog

There is no greater teacher than experience.

This is especially true as you try to get your mind around all the new vehicles and tactics available to us as marketers. You can read about something, learn about something, get blown away by something, but you won’t ever really get it until you try it, screw it up, and then fix it.

That’s why this post over at Buzz Machine is so spot-on. Be sure to hit all the links, but the knockout punch of the whole post is the quote by Richard Sambrook:

There’s no better way to understand the huge changes sweeping the media than getting your hands dirty online. It’s fallen to us to reinvent the industry and we won’t do it with heads in either the sand or the clouds…