‘The Dip,’ a new book by Seth Godin

Seth Godin has a new book out, The Dip: A Little Book That Teaches You When to Quit (and When to Stick), and here’s his free manifesto. Seth has also launched a separate blog specifically dedicated to this new book, and he’s trying some new launch techniques that are definitely worth an examination.

A few groups of people that seem like a worthy audience off the top of my head:

Here are some other cool links dealing with it. Rest assured, I will own a copy within 7 days or less.