This is an excellent link for Geek Marketing 101. Great way to remind us all that Marketing is not a department.
It clarifies something else for me. Where I work, many staffers often chant things like “we are a sales and marketing company,” or “we are a marketing engine.” It’s always struck me as kinda funny, because all business are driven by marketing and sales. Otherwise, there is no money made, no problems solved and no families fed due to your company.
I know what’s meant by the above statements. Sure, a manufacturing company might think they are driven by economies of scale and supply chains. And IT consultants might think they are driven by knowledge and technological savvy. And bankers might think they’re driven by degrees and economics and holidays.
But if that were true, then Apple would just be a computer company. Coke would just be a soft drink. Southwest would just be an airline. Nike would just be a pair of shoes.
Here’s the point: whether you’re manufacturing, or consulting, or banking, it won’t matter what you do until somebody values what you offer. To make that happen, you need marketing . . . and sales.
11 responses so far ↓
few4th // May 9, 2007 at 9:02 am
Brett, one look at your glamour shot on this post and we can all see why you’ve been such a great successful marketing man person. You know what they say….sex sells.
cwd // May 9, 2007 at 2:09 pm
When did you get glasses Brett?
What’s the Deal with “Geek” Search? « Brett’s Blog // September 21, 2007 at 7:40 am
[...] has received well over 100 views in the past 3 days from people searching “Geek” images. This previous blog post is where is sends [...]
Emma // November 2, 2007 at 6:44 pm
is that really you?!
4Geek // November 24, 2007 at 9:37 am
Dude, I’m one of those who arrive from the “geek” image search XD
But y the way the intention of the search is about marketing… ‘m making some e-Shop called “4Geeks” LOL! XD
anon // February 11, 2008 at 6:43 am
The Geek picture is Rodney McDuderson, he lives in Silicon Valley is San Francisco and is an IT specialist living in his mums basement! I know this for a fact as his is marrying a colleague of mine named Christel Philp who is trying to gain a green card to get into the states!
Brian Fanley // February 12, 2008 at 8:48 am
I would just like to put to rest the comment made by the above blogger, I don’t know nor have I ever Known a Christel Philp flattered though I am that a distant stranger could seek comfort in dreams of a marriage to me, allas it is not true. Just thought I’d say as not to confuse. All the best, distant stranger, Brian
anon // March 20, 2008 at 11:19 am
James McKenzie is this man!
yolanda // June 7, 2008 at 8:23 pm
he is sooo fine!!!!!!!!!! he’s soo mine!!
whisker biscet but my real name is frankel j. // June 7, 2008 at 8:26 pm
i want u to be my bf ur sooooo sexy and i luvvv ur glasses thier soooo hot just like u! call me luv u hottie and i ttyl soon and trust me im not a stalker!!!
lucinda // July 9, 2008 at 12:15 pm
geeks turn me on ;D
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